In less than two months we were able to grow the Instagram account to over 180 followers. We had an average post reach of over 450 per post and an overall reach of over 3000. These were the most successful stats in this course’s history being almost 3X what it was the year before. The social media created quite the buzz on campus and I had both peers and professors reaching out asking “What the f**k is GLOM” Creating mystique was the name of our game when creating the social media strategy.

Each student created five one-of-one handmade t-shirt designs to be sold at the pop-up shop. I was lucky enough to sell out of all my designs before the night was over. We had an amazing turnout with over 200 people stopping by.